Customer proposition and growth · Financial services
I lead teams that turn growth goals into customer-led propositions in financial services, and I build my own products with AI.
What I bring
I turn growth goals into strategy, business cases and delivery plans that executives back, securing around £20m of investment. In business banking, a market share goal became a partner channel I tested by hand, then scaled to full API integration.
I've led the propositions and experience teams for Business Banking and Affluent Banking, bringing product, design, technology, data and risk together behind one plan.
I start with segmentation, personas and jobs to be done, then define what customers get across product, journey, service, digital and experience.
I build acquisition channels, from partner routes with company formation agents and accounting platforms to top-of-funnel campaigns with marketing.
I work with fintechs and external partners to design MVPs that bring new capabilities into the core bank, then scale what works.
At work, I use AI to build better propositions and shape AI-led experiences for customers, including our digital assistant. Outside work, I keep upskilling and build my own products to solve my own pain points.
What I’ve built with AI
Web app · Built with Lovable
A news briefing that asks about your role first, then tells you why each story matters to you. It writes talking points you can share straight to WhatsApp, Slack, Teams or email.
Personal finance analyst · Built with Claude Code
A personal CFO that brings all my finances into one view: net worth, spending habits and where I could save. It covers cash, investments, pension and property, and flags contracts to renegotiate.All data shown in the demo is fictional.
Web app · Built with Lovable
A calm life operating system that pulls together my calendar, daily to-dos and actionable emails. It connects to my AI assistant, which can help plan and manage my day with my approval.
Mobile app · Built with Bilt
A community app for Corgi Cafe, London's free 24/7 co-working cafe for tech founders. It shows who's in the cafe right now and suggests one person to meet each day, with a reason why.
In the workshopGroup holiday planner · Next up
Hosting & speaking
I'm regularly asked to speak alongside senior executives on leadership, social mobility and financial education.
Founding host
I launched and host the London dinner series of Mad Money Club, where women talk openly about money and build the confidence to make their own financial decisions. Recent dinners include "Becoming a Woman Who Invests" and "The Long Game: Planning Wealth Beyond Work".
Executive panel
A panel with a commercial banking CEO on shifting mindsets. I spoke about believing early in my career that I had to change how I spoke and dressed to succeed, and why organisations need to stop confusing polish with potential.
Executive panel
A panel with a Group CFO on subtle workplace bias, and why balancing ambition and wellbeing means redefining what leadership looks like.
Podcast conversation
A conversation on career change, social mobility, resilience and why growth often means leaving behind the version of yourself that once felt safe.
I also speak and facilitate sessions on social mobility, female leadership and financial education.
Background
I work in financial services, shaping customer propositions and the digital journeys around them: what customers get, why they choose it and how it feels to use. I have led this for small business owners and now for people building wealth, working with product, design, technology and risk teams to take ideas from business case to launch. I lead a cross-functional team and work with executive leadership to set priorities and secure investment.
I pick a pain point I run into myself, write the spec and build a working version. I've built a news briefing, a personal CFO dashboard, a life operating system and a community app, with a group holiday planner next. It suits my curiosity and my habit of fixing what annoys me.
I started in research and policy at the UN Refugee Agency and the Friedrich-Ebert-Stiftung, then moved through a start-up, retail and management consulting across Europe, Africa and Asia before landing in financial services. Outside work I keep exploring: I hike, cycle and ride horses through new countries.
I host a London dinner series bringing financial education to women and nurture the community around it. I also co-chair a social mobility network and sit on the leadership team of a gender network, so that women and people from less advantaged backgrounds get the same opportunities.
My squiggly career
Digital Product and Customer Experience, Affluent Banking
2026 to now
I lead the digital experience for affluent customers (mobile, web and the smart digital assistant) across product, design and technology, and sit on the AI steering committee.
Proposition and Engagement, Affluent Banking
2024–2026
I redesigned the offer for affluent customers, from tiers and pricing to rewards and benefits, took the business case through board approval and launched a financial education programme to close the financial advice gap.
Proposition and Acquisition, Business Banking
2021–2024
I led the strategy for business banking and a team of 14 rebuilding the offer for start-ups and small businesses, and opened partner-led acquisition channels with accounting platforms and company formation agents, taking one from a first manual test to full API integration.
Strategy, Commercial Banking
2018–2021
I advised divisional leadership as an internal strategist, running the annual strategy cycle and writing investment cases and board papers.
Group Strategy and Corporate Finance, Tesco
2017–2018
I prepared board and C-suite analysis across the UK, Europe and Asia, including for the £8.2bn sale of Tesco’s Asia business.
Management Consulting, Elixirr
2014–2017
I developed growth and partnership strategies for banks in the UK, Germany and South Africa, and designed the operating model for a pan-African bank.
Commercial Operations, AlphaSights
2012–2014
I joined as one of the first 30 employees and stayed through hyper-growth to 500+, as AlphaSights became one of the UK's fastest-growing companies (Sunday Times Fast Track 100, FT 1000). I built the DACH business from the ground up, hired and led a team of eight, and won and grew relationships with consultancies, VC funds and private equity firms.
Refugee Protection, UNHCR, the UN Refugee Agency
2011
I worked in refugee protection at UNHCR’s Asia-Pacific regional headquarters in Bangkok, training UN partners, protection staff and governments in the region in refugee and human rights law.
Policy Research, Friedrich-Ebert-Stiftung
2008–2010
Policy work for the foundation in Berlin, Johannesburg and London.
Craft & inquiry
By studying, building, reading and listening.
Education